Let’s talk about spring. Spring is the season of activity and opportunity that follows the turbulence of winter. However, the mere arrival of spring is no sign that things are going to look good in the autumn. “Spring Is the Season of Opportunity—Don’t Waste It.” ~ Jim Rohn You must do something with the spring. Take advantage…
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Over the past few months alone, I’ve worked with five different business owners to help them develop their service offering, and market a new program. This includes naming the program, writing the program description, developing the program details for how it works and what’s included, crafting the pricing model & marketing message, and developing ways…
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A business without marketing is no business at all. You won’t have cash flow if you’re not creating visibility and credibility for your product or service. There are two criteria that all successful business owners use to find the right customer. Learning how to reach and market to your customer is the key to gaining…
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Developing relationships with strategic alliances (referral or joint venture partners) is a great way for you to leverage your marketing message and amplify your sales efforts. Most business owners I talk to in my private business coaching practice don’t know how to go about finding good partners, so I’ve created a checklist for developing a…
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You are not a commodity; don’t present yourself like one. And be mindful that your marketing message doesn’t come across to your target audience, as if you are pricing yourself as a commodity. I’m reminded of a question posed in one of the coaching forums that I’m a member of. It’s a question that I…
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If your marketing plan isn’t working, there are four undeniable reasons for this (plus one bonus reason!) The marketing plan for most service professionals I talk to typically falls into one of these three categories: A Hope and a Prayer. Waiting and hoping that your phone rings, an email from a prospective client lands in your…
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