Before a company can earn a reputation as one that consumers love to do business with, people first have to learn that it exists and recall its unique attributes. Of course, while building awareness of your brand is a necessity for growing a business, isn’t always easy to achieve. With so much competition in the…
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While it’s a challenge to summarize an entire business in a single statement, your company’s vision, mission and purpose need to be clearly and succinctly defined before it can be shared with your audience of customers, prospects, employees and other stakeholders. Writing a business statement may seem straightforward, but being transparent about what your business…
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Good leadership is crucial for any business. There’s a big difference between being just a boss and being a leader. While a boss simply tells people what to do and how to do it, a true leader guides and motivates their team to achieve goals while developing their professional skills. Not embracing true leadership could…
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Numerous stats show that customer retention is a key component of a business’s growth strategy. Especially during these turbulent economic times. Companies spend a lot on keeping customers coming back for more. However, a lot of companies don’t see their existing customers as a form of regular income. They spend more money on trying to…
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Customer acquisition can be expensive for a new business. It’s important to have loyal, repeat customers, but it can be difficult to find them without spending a large part of your budget. When you’re first starting out, though, doing this could break your bottom line. Fortunately, there are strategies you can implement to reduce the…
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No matter how skilled a professional is, anxiety has the power to throw them off their game and can have serious consequences. If anxiety arises when they’re in the middle of the decision-making process, it can lead to analysis paralysis. As the name implies, the level of stress they experience in trying to make the…
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