Insight & Wisdom

for creating sucess.

Meet Michela

Business results are inevitable. Whatever result YOU decide you want is inevitable. The three biggest reasons why business owners struggle to get noticed, get clients, get profitable and generally grow their business with ease is because they: Are not focusing on the right things, in the right order that will make the biggest difference based…

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Being coached isn’t easy; I get it. It can feel a lot like criticism, and criticism can feel cold, especially when it’s coming from someone you don’t know very well. But when you’re coachable, it can be the very thing that leads you to your next opportunity. You don’t always have to agree, but if…

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An effective marketing plan, actually begins with your message. This message is the foundation of your marketing, and when you have it clearly articulated, then you have the right to start engaging in the marketing and sales  process. If your foundational message isn’t dialed in, then you can have the best marketing activities on paper, but…

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“The CEO’s job is to keep the lights on, not to count paperclips.” – These were the words of my CEO boss and mentor. In the 10 years that I worked for growth stage start-ups, I was responsible for leading marketing teams to support salespeople to drive revenue. In one particular company, we became one of…

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Convert your fans into your customers by adding value to what you do. Added value is an important business tactic that can be used by businesses to attract and retain clients, increase your brand awareness and differentiate your business from the competition. Here are three ways you can be adding value to what you do:…

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Is it time to uncover your hidden revenue channels? One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often overlook the most obvious revenue channels that…

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