Insight & Wisdom

for creating sucess.

Meet Michela

Technological advancements, busy lifestyles, short attention spans and an infinite number of online options are just some of the factors that have helped turn the art of sales into more of a science. Business leaders, entrepreneurs and marketers are constantly analyzing their customers and experimenting to come up with unique ways of persuading consumers to…

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Today, there are many ways to target new clients, from leads services to social networks. If your business is struggling to find customers, don’t fret—you have plenty of options. Willing to experiment with the latest tactics? Forbes Coaches Council has a few recommendations for you. Read these unique, modern ways to find customers, and try…

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What is the right balance between sharing my content to stay top of mind versus selling and promoting my services, during a business crisis? I don’t want to appear insensitive, but I still need to earn revenue. The simple answer to that question is: it depends. The topic of content marketing versus selling during a…

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Are you wondering where you should put your business and marketing focus right now? “What is the right marketing message to send to my network? How should I engage with my prospects? How can I be of service to my clients? Where should I be putting my attention?” Ultimately, we are in business to deliver…

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Have you heard the saying, “you have to walk, before you can run”? Well, building a business is no different. In this blog, I’ll take you through the 5 stages of business development that your business will go through, and why taking short-cuts is a really, really bad idea. Every single business, doesn’t matter what…

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You have less than 5 seconds to attract attention and resonate with your prospective client before they click off your website, or stop listening to you speak. The secret to business growth is to think like your customer, so you can attract and convert your best clients. Your potential customer is looking for you. Consumers…

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