People who do business seriously stand out from those who are ‘playing’ business, by following up and following through. According to Sandra Yancey, founder of the largest women’s network in North America, only 5% of people actually follow up when they say they will, 95% don’t. If you want a competitive advantage, follow up and…
Read MoreThere are a hundred and one tools and techniques that are used in marketing and business development. Some work better than others, but most, if not all, forget the fundamentals. Before a market will buy from you they must: 1. Know you 2. Trust you 3. Like you These are the fundamental steps of building…
Read MoreBusiness is built on relationships; relationships are built on trust, it’s as simple as that. Without trust, you don’t develop authentic relationships and business doesn’t prosper. This simple truth applies whether you are building relationships with your customers, stakeholders, investors, employees, suppliers, community partners or anybody that is affiliated with your organization or to whom…
Read MoreWhat you do and what you offer are two different things. Knowing there is a difference between what you do and what you offer is one thing, and understanding that difference, is an entirely different thing. (Confusing or what!) Let me explain. Understanding what business are you actually in is essential to answering the question about what you offer versus what you do. (Hint: you…
Read MoreIf you want to get paid what you’re worth and leverage your time, stop trading your time for money. The billable hour legacy is a salary-based equation. Within this flawed system, the amount that a professional is paid does not have a direct correlation to the quality or value of the services they provide. As…
Read MoreWhat is Marketing anyway, isn’t it just a fancy word for sales? Well, not exactly.
Let’s start with a definition.
Marketing has been defined in many ways. In school textbooks, we learned about the traditional marketing mix consisting of the 4 P’s: Product, Price, Place and Promotion. Getting your Product Promoted in the right Place for the right Price. Which is a fine, but aren’t we missing some key success drivers?
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