Visibility is not the same as getting clients.
Getting visibility is easy. All you need to do is show up.
People can’t buy from you, if they can’t find you, right?
But, visibility is not enough; it’s just the first step.
Visibility alone doesn’t get clients.
Knowing how to turn your visibility into profitability is an entirely different thing altogether.
Here are 10 steps to go from Visibility to Profit$ in your business.
Use this as a quick diagnostic tool to illuminate the strengths and gaps in your growth path.
- Clarify who your perfect future client is and identify the pebble in their shoes.
- Create and package an offering that removes the pebble.
- Price your pebble-removing package for value, not deliverables.
- Identify the thought leadership platform that resonates most with your perfect future client.
- Determine your visibility activities based on your strengths and passions.
- Map out your content marketing pillars to educate, inspire, and connect. (No pitch slapping!)
- Determine your calls to action and invite people into the next step.
- Master the art and science of the discovery conversation.
- Enrol clients into your program easily and gracefully – without being a salesy weirdo.
- Co-create a magical and impactful client experience.
When you’re ready to close the gaps and turn your visibility into profit$, here are 3 ways I can support you at a deeper level:
Jumpstart Your Business Strategy Call: If your business has stalled or you can’t get traction, you might need a jumpstart. We’ll roll up our sleeves and articulate your vision, strategize your best way forward and create your action plan to get your business back on the momentum superhighway. Book your call here.
Business Builder: Focused and strategic guidance on ONE priority project that you want to build out in the next 30 days related to marketing, sales or business strategy. Learn more.
Ignite Your Business: Let’s take you from blending in the background to bold appeal, and from crickets to clients with consistent and inspired action backed by a focused strategy. We’ll craft messaging and your hot offer that magnetizes your best clients at a higher price point, with your visibility to profit$ plan. Apply here.