Insight & Wisdom

for creating sucess.

Meet Michela

“The CEO’s job is to keep the lights on, not to count paperclips.” – These were the words of my CEO boss and mentor. In the 10 years that I worked for growth stage start-ups, I was responsible for leading marketing teams to support salespeople to drive revenue. In one particular company, we became one of…

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Convert your fans into your customers by adding value to what you do. Added value is an important business tactic that can be used by businesses to attract and retain clients, increase your brand awareness and differentiate your business from the competition. Here are three ways you can be adding value to what you do:…

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Cultivating relationships is at the heart and soul of everything we do in business. In business, relationships are the byproduct of an activity called networking. Networking is a business activity by which businesspeople and entrepreneurs meet to form business relationships and to recognize, create or act upon business opportunities, share information and seek potential partners…

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Is it time to uncover your hidden revenue channels? One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often overlook the most obvious revenue channels that…

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A confused person never buys. Customers never buy because of product or service features. They buy into the outcome, benefit and transformation that those features will give them once they consume your product or utilize your service. And that, in essence, is what you are actually selling them. You are selling the perceived value of…

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