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20 Simple Ways Business Owners Can Market a New Program, for Free

Over the past few months alone, I’ve worked with five different business owners to help them develop their service offering, and market a new program. This includes naming the program, writing the program description, developing the program details for how it works and what’s included, crafting the pricing model & marketing message, and developing ways to promote the offering to their ideal client. (I can do this with you too, in my Business Builder Program. Check it out when you’re ready.)

One of the questions that arises when I work with my private clients who want to develop a new program or service offering is about marketing. It’s great to develop an offering, but if the right people don’t know about it, then it’s difficult to move forward from there.

So, I’ve created this list of simple ways for business owners to market their program. It’s a fantastic checklist you can follow to ensure that you’re taking advantage of all the easy (and free) ways you can get the word out about your services — and get new clients.

Here are 20 simple ways business owners can market a new program, for free:

  1. Post the program details to your website.
  2. Send an email to your mailing list announcing the new program.
  3. Create an Eventbrite page and Facebook Event to promote the program.
  4. Email prospective clients you had a consultation with, who did not buy from you.
  5. Write a series of blog posts for your website (and create a series of videos for your social media channels) with teachable content related to your new program.
  6. Tell all of your existing clients about your new service.
  7. Reach out to your friends, family, colleagues and mastermind group to let them know about your new offering.
  8. Include a service announcement in your newsletter.
  9. Develop postcards or flyers about your new service and hand them out at events you attend.
  10. Go to networking events and talk about your services.
  11. Create a workshop, master class or presentation related to your new service and deliver it online, at a live event, or in front of your partner network.
  12. Post the description of your service to your Facebook Business Page, LinkedIn Company Page and Google My Business Page.
  13. Take advantage of cross promotion opportunities with your strategic alliances and referral partners to share your new service.
  14. List your new program in online event directories, public event listings and community boards in your local area.
  15. Take advantage of promotional days in the Facebook Groups that you belong to.
  16. Create a promotional video of your service and post it to your YouTube or Vimeo Channel (and your website).
  17. Be a guest on a radio show, online TV show or Podcast and talk about your new service offering.
  18. Host a free (or low cost) talk, lunch & learn, info session, consultation, assessment, strategy session or workshop as a lead in to your new program.
  19. Send a personal email to your previous/past clients to let them know about your new service.
  20. Ask the people in your network if they can introduce you to somebody in their circle who is looking for the solution that your service or program provides.

Pro Marketing Tip: Be sure to include a call to action (or invitation) in ALL of your marketing and promotional activities, so that your audience knows how they can learn more about what you are offering. Your call to action is the bridge between your marketing activities and your sales process, and without creating a bridge for your prospects – they don’t know what to do next.

Personally, I’ve used all of these activities at some point or another during my business building journey. The key is to find the handful of activities that get you excited, do them well and do them often – every day, every week, every month, every year.

Marketing and sales are a marathon, not a sprint. It’s the focused, consistent steps that you implement on a daily basis that will lead to incredible results and great success over the long-term.

I’m curious about what activities you use to successfully market your programs and services. Drop me a comment below.

To your success,


About Michela Quilici

International Business Growth Coach, Award-winning Marketing Strategist, Best-Selling Author, Speaker and Forbes Coaches Council. Known as a Business Navigator, Michela works with growth-minded business owners, service professionals and CEOs who want to ignite their businesses and accelerate growth, while building a business aligned to who they are.

She is passionate about creating roadmaps that ignite leaders to take inspired action to navigate their growth on purpose using strategy, systems and self-leadership, so they can get noticed, get clients and get profitable.