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The CEO’s Job Is…

The CEO’s Job Is…

"The CEO's job is to keep the lights on, not to count paperclips." - These were the words of my CEO boss and mentor. In the 10 years that I worked for growth stage start-ups, I was responsible for leading marketing teams to support salespeople to drive revenue. In one...

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Convert Your Fans Into Your Customers By Adding Value

Convert Your Fans Into Your Customers By Adding Value

Convert your fans into your customers by adding value to what you do. Added value is an important business tactic that can be used by businesses to attract and retain clients, increase your brand awareness and differentiate your business from the competition. Here are...

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Uncover Your Hidden Revenue Channels. This Is How.

Uncover Your Hidden Revenue Channels. This Is How.

Is it time to uncover your hidden revenue channels? One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often...

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A Confused Person Never Buys

A Confused Person Never Buys

A confused person never buys. Customers never buy because of product or service features. They buy into the outcome, benefit and transformation that those features will give them once they consume your product or utilize your service. And that, in essence, is what you...

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The Paths to Cash That Most Entrepreneurs Overlook

The Paths to Cash That Most Entrepreneurs Overlook

One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often overlook the most obvious revenue channels that are...

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The Secret to Aligning Your Marketing, to How People Buy

The Secret to Aligning Your Marketing, to How People Buy

There's a secret to aligning your marketing communications, to how people buy. Some marketing and sales thought leaders hypothesize that value comes from the story behind the product or service and not the service itself. I agree. The value you provide, is...

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Focus. One Turn at a Time.

Focus. One Turn at a Time.

First thing’s first. Focus. One turn at a time. Focus your efforts on the next most important goal. Accomplish things efficiently and effectively by doing them one at a time. Instead of splitting your energy outward, steer your horsepower in one direction. This is the...

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