Eyes and ears versus hearts and minds. It was this statement made by Lawrie Ferguson, chief marketing officer, Coast Capital Savings, at a recent Business in Vancouver marketing panel that inspired me to write this blog post. When I heard it, I thought, “yes! That’s exactly it! This is the definition of traditional versus social…
Read MoreI recently attended Business in Vancouver’s BLUE breakfast panel at SFU’s Beedie School of Business. Panelists included the likes of Lawrie Ferguson, chief marketing office, Coast Capital Savings and Steve Mossop, president Ipsos Reid West, both of whom were very articulate, business and marketing savvy strategic thinkers. I was interested to hear what Vancouver’s top…
Read MoreIf you have a company that is in the business of making money, then you need a marketing strategy, because the marketing strategy is your roadmap to guide you in your efforts to get the maximum impact for the marketing dollars, time and resources you invest to reach your business goals. A marketing strategy is…
Read MoreSmall changes to your website could result in hundreds of thousands of dollars in incremental revenue. I recently took part in a webinar sponsored by the American Marketing Association entitled: Keys to Website Success. I was curious to learn what Lance Loveday, CEO Closed Loop Marketing would choose to spotlight for this particular topic, which…
Read MoreAll consumers follow a buying process, whether they know it or not. We all do it – probably a dozen times a week if not more. When we are presented with an opportunity to make a purchase we subconsciously ask ourselves a series of questions, and depending on our answers we either move from one…
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