In this blog, I want to dive deep into a game-changing principle that revolutionized my business: the magic of clear messaging. If your marketing message is muddled, trust me, your audience won’t get curious and lean in. They’ll bounce off faster than you can say “click.” So, let’s break it down and unleash the charm…
Read MoreYour elevator pitch (or business statement) isn’t static. As a business grows and changes, new priorities and goals often emerge, so its mission and vision statements need regular evaluation and adjusting in order to remain effective and help the business succeed. Of course, it can be difficult to decide where to start and how much…
Read MoreWhile it’s a challenge to summarize an entire business in a single statement, your company’s vision, mission and purpose need to be clearly and succinctly defined before it can be shared with your audience of customers, prospects, employees and other stakeholders. Writing a business statement may seem straightforward, but being transparent about what your business…
Read MoreHave you ever tried communicating with multiple people to find your message lost in translation? People are a mixed bag of tendencies, preferences, experiences and judgments about others. We all have a unique blend of learning and communication styles, behavioural patterns, motivational preferences, and personality types. Challenges arise when we need to work with others. …
Read MoreFor better and for worse, the digital age and the move to virtual workspaces have changed the way we communicate at work. While technology can make it easier to share information quickly, it can also lead to some poor habits when it comes to interacting with others. The members of Forbes Coaches Council know the…
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