What is the right balance between sharing my content to stay top of mind versus selling and promoting my services, during a business crisis? I don’t want to appear insensitive, but I still need to earn revenue. The simple answer to that question is: it depends. The topic of content marketing versus selling during a…
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Let’s talk about spring. Spring is the season of activity and opportunity that follows the turbulence of winter. However, the mere arrival of spring is no sign that things are going to look good in the autumn. “Spring Is the Season of Opportunity—Don’t Waste It.” ~ Jim Rohn You must do something with the spring. Take advantage…
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Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning – because if your positioning is out of alignment, you’re missing countless opportunities for, both, paying customers and, in essence,…
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I received some feedback from one of my business owner clients. She said that I’m “guiding her through a marketing plan that is changing the way she thinks and approaches her business.” This is important because ‘Entrepreneurship is a mindset.’ I’d guess that you are an established and results-focused service professional, business owner or Entrepreneur growing your…
Read MoreTranslating your marketing activities into revenue is a challenge for many business owners. Frustration can build, when we spend a considerable amount of time, money and effort on marketing our business and we don’t see the results that we expect. If you’re in business for yourself, you know how challenging it is to keep a…
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