You’ve built something real based on your passion, smarts and grit. No doubt about it. As a result, you’ve got clients, credibility, and momentum. Amazing! But if you’re honest, your business still feels like a job you can’t step away from. Or if you’re like my client Mary, she was caught between two trapezes, the…
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If you’re not making a profit in the first three years in business, technically, your business is a hobby. There would be nothing wrong with that if you designed it that way. But, maybe you don’t want a hobby business; you are a change maker driven by making more impact. It’s one thing to start…
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When you understand what leverage is, and how to use the power of leverage, it can change the trajectory of your business and help you grow your reach, visibility and credibility. Women Speakers Association is a powerful community that women who get involved rave about because of the extensive resources and ways to get seen,…
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When you employ good marketing tactics, directed by a solid strategy, you will make more sales. Without a doubt, every business should have some type of marketing strategy that will work to connect with a target audience at the right place and right time, and what better place to connect with your audience than the…
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What is the right balance between sharing my content to stay top of mind versus selling and promoting my services, during a business crisis? I don’t want to appear insensitive, but I still need to earn revenue. The simple answer to that question is: it depends. The topic of content marketing versus selling during a…
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