Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning – because if your positioning is out of alignment, you’re missing countless opportunities for, both, paying customers and, in essence,…
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I received some feedback from one of my business owner clients. She said that I’m “guiding her through a marketing plan that is changing the way she thinks and approaches her business.” This is important because ‘Entrepreneurship is a mindset.’ I’d guess that you are an established and results-focused service professional, business owner or Entrepreneur growing your…
Read MoreTranslating your marketing activities into revenue is a challenge for many business owners. Frustration can build, when we spend a considerable amount of time, money and effort on marketing our business and we don’t see the results that we expect. If you’re in business for yourself, you know how challenging it is to keep a…
Read MoreDo you ever feel like you’re doing all the right things when it comes to marketing, but it’s still not producing the results you were expecting? Maybe you keep changing your message with the hope that something different might stick with your audience…this time? Or maybe you have clients coming in, but just not enough…
Read MoreMany small businesses forget the importance of marketing to grow their business, and marketing soon becomes an afterthought. Or the thought of marketing brings about such a feeling of overwhelm for some business owners, by just how much work there seems to be in marketing a business or the number of marketing choices available. Strategic…
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