Many service professionals I have the honour of serving in my business practice have come to me because they struggle to take their business to the next level. What they’ve discovered over time is that being skilled at their trade and having the right credentials in their chosen profession are not enough to generate profit…
Read MoreThis post was inspired by eWomenNetwork founder and self-made businesswoman Sandra Yancey. I heard her speak at a Vancouver summit and her journey of personal and professional development brought most of us in the room to tears. She stood before us raw with emotion and told the story of the struggles she endured when she…
Read MorePeople who do business seriously stand out from those who are ‘playing’ business, by following up and following through. According to Sandra Yancey, founder of the largest women’s network in North America, only 5% of people actually follow up when they say they will, 95% don’t. If you want a competitive advantage, follow up and…
Read MoreThere are a hundred and one tools and techniques that are used in marketing and business development. Some work better than others, but most, if not all, forget the fundamentals. Before a market will buy from you they must: 1. Know you 2. Trust you 3. Like you These are the fundamental steps of building…
Read MoreBusiness is built on relationships; relationships are built on trust, it’s as simple as that. Without trust, you don’t develop authentic relationships and business doesn’t prosper. This simple truth applies whether you are building relationships with your customers, stakeholders, investors, employees, suppliers, community partners or anybody that is affiliated with your organization or to whom…
Read MoreWhat you do and what you offer are two different things. Knowing there is a difference between what you do and what you offer is one thing, and understanding that difference, is an entirely different thing. (Confusing or what!) Let me explain. Understanding what business are you actually in is essential to answering the question about what you offer versus what you do. (Hint: you…
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