Many service professionals I have the honour of serving in my business practice have come to me because they struggle to take their business to the next level. What they’ve discovered over time is that being skilled at their trade and having the right credentials in their chosen profession are not enough to generate profit and build a sustainable business model. They’ve learned from experience, that being an exceptional technician at what they are selling will not guarantee success, rather they must also be good at marketing what they do and developing a system for building their business.
“Business development refers to all activities that grow a business both in sustainability, cash flow, and bottom-line. Companies and professionals have a responsibility to develop their business if they hope for it to have value.” – The Ghost CEO™
Imagine the possibilities if you could be a master at your craft AND a proficient business developer?
There are five basic steps for building a business, and every client I meet is stuck in one of those stages. They have reached a plateau in developing their business and don’t know how to move beyond it. The prescription I use for addressing the challenge and formulating a plan for moving through it totally depends on which stage my client stuck in. Sometimes what we think is the problem is simply a symptom of a deeper underlying issue. So, to help you, I’ve come up with a simple way for you to self-diagnose where the real problem lies. Do any of these scenarios sound familiar?
√ You’re not getting any phone calls
√ You’re frustrated
√ You don’t understand how to build a business
√ You hate going to events
√ You’re not sure what to say at events
√ You don’t know how to bring business in
Real Problem: Nobody knows you exist
√ People don’t get you
√ You keep changing your message but nothing seems to stick
√ You can’t seem to close people
√ You’re not getting meetings
√ People aren’t returning your calls
√ Your prospects say they don’t have the money
Real Problem: The market doesn’t trust you
√ You’re working hard, but not making much money
√ You can’t manage your overhead
√ You are in feast or famine mode
√ You have clients, but not enough
√ You feel like a hamster on a wheel
√ You market when you’re slow, you get busy, quit marketing, and then you get slow again
Real Problem: You aren’t controlling cash flow
√ You seem to be working all the time
√ Nobody else can do what you do
√ You haven’t taken a day off in a month
√ You need help but not sure what to do first
√ You want to expand but not sure how
Real Problem: You have no systems
Diagnosing the real problem is the first step. After that, is getting the support you need to develop a plan to solve the real problem, while keeping focused and accountable to executing and measuring the effectiveness of your plan.
What is the one thing you are going to commit to taking action on today, so that you can solve your business challenge and get one step closer to personal and financial fulfillment? Write your commitment below.
I am passionate about supporting women entrepreneurs to find the clarity they need to catapult their business forward, supporting them to authentically market and grow their business from the inside out. I use a proven, strategic growth model specifically developed for women in business. If you’re ready to take your business to the next level, take immediate action and connect with me for a complimentary consult.