Networking is one of the most critical skills for a business owner to master. A single connection can sometimes be the key that opens the door to the next leg of your professional journey, which is why developing a solid networking pitch is so essential. Fortunately, every meeting with a new connection allows you to…
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There are two big issues when it comes to marketing your services: The first is learning the strategies and tactics to attract clients. The second is all the issues that prevent us from taking action to attract clients. Issues like the fear of being seen, not feeling confident about your messaging or thinking that you…
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What if I told you… how you’ve been taught to create a target market profile is wrong? I fell into the same trap, which got me nowhere in my business for years…! Whether you’re starting a new business, launching a new product or service, or expanding into a new industry or geographical area, this is…
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What’s the difference between What you do v.s. Your job title? Every month, there are 1.5 Million Google searches for Life, Business and Executive Coaches. So, how do you compete with 1000’s of people who do what you do? The main thing to know for new and established Coaches is… People DON’T buy coaching,…
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While it’s a challenge to summarize an entire business in a single statement, your company’s vision, mission and purpose need to be clearly and succinctly defined before it can be shared with your audience of customers, prospects, employees and other stakeholders. Writing a business statement may seem straightforward, but being transparent about what your business…
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It’s too easy to be swept along by life’s circumstances and to become reactionary rather than intentional. It feels safer to stay in our comfort zone and hide our authentic selves, rather than take steps toward our big vision. It takes courage and determination to be the creator of our destiny, to take personal responsibility…
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