Insight & Wisdom

for creating sucess.

Meet Michela

What if I told you… how you’ve been taught to create a target market profile is wrong? I fell into the same trap, which got me nowhere in my business for years…! Whether you’re starting a new business, launching a new product or service, or expanding into a new industry or geographical area, this is…

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What’s the difference between What you do v.s. Your job title?  Every month, there are 1.5 Million Google searches for Life, Business and Executive Coaches. So, how do you compete with 1000’s of people who do what you do? The main thing to know for new and established Coaches is…   People DON’T buy coaching,…

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While it’s a challenge to summarize an entire business in a single statement, your company’s vision, mission and purpose need to be clearly and succinctly defined before it can be shared with your audience of customers, prospects, employees and other stakeholders.  Writing a business statement may seem straightforward, but being transparent about what your business…

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It’s too easy to be swept along by life’s circumstances and to become reactionary rather than intentional. It feels safer to stay in our comfort zone and hide our authentic selves, rather than take steps toward our big vision. It takes courage and determination to be the creator of our destiny, to take personal responsibility…

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Sales is a science that has been studied and well defined (by people much smarter than me!) In this post, I share 7 simple steps to convert prospects into clients. This is a blueprint for creating sales activities that have the potential to increase your conversion rates from 40% to 85%.

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You have been gifted with a unique message… …and YOUR message matters. Whether you call yourself a speaker, author, expert or business owner – you have the power to influence others with your words — to create the change you want to see in the world. And now more than ever is the time for…

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