There are two big issues when it comes to marketing your services:
- The first is learning the strategies and tactics to attract clients.
- The second is all the issues that prevent us from taking action to attract clients.
Issues like the fear of being seen, not feeling confident about your messaging or thinking that you don’t have a voice or a story worth sharing.
Most people think the first is the hardest. It is not.
Anyone can quickly learn the basics of getting out there to become visible.
Marketing and selling your coaching, consulting and professional services is not rocket science.
- To connect with your audience, you first have to understand who they are and what they need.
- Then, you have to speak their language, address their concerns, and offer solutions that resonate with them.
- Next, you put yourself at the front of healthy attention by sharing your expertise with your perfect future client.
That’s how you build trust and credibility.
That’s how you’ll be seen as an expert.
Pretty simple. But it’s not easy.
Getting past the resistance and fears about getting out there, making connections, and communicating about your business can be exhausting.
The fear, resistance and lack of confidence cause many people to play hide & seek with their marketing or settle for good enough with their business.
They wait to be discovered instead of recognizing, owning and stepping confidently into their brilliance.
If you want to build and grow your business, being visible and sharing your message in a way that resonates with whom you want to attract is non-negotiable.
Strategies can be learned on the Internet for free.
But addressing your resistance and fear so that you can be in the right frame of mind and have the confidence to implement the strategies you learn is what separates the dreamers from the changemakers.
When you’re ready to take your business to the next level, here are 3 ways of working with me:
Jumpstart Your Business Strategy Call: If your business has stalled or can’t get traction, you might need a jumpstart. We’ll roll up our sleeves and articulate your vision, strategize your best way forward and create your action plan to get your business back on the momentum superhighway. Book your call here.
Business Builder: Focused and strategic guidance on ONE priority project that you want to build out in the next 30 days related to marketing, sales or business strategy. Learn more.
Ignite Your Business: Let’s take you from blending in the background to bewitching, and from crickets to clients with bold, consistent and inspired action backed by a focused strategy. We’ll craft messaging and your hot offer, that magnetizes your best clients at a higher price point, with your visibility to profit$ plan. Apply here.