What’s the difference between What you do v.s. Your job title?
Every month, there are 1.5 Million Google searches for Life, Business and Executive Coaches.
So, how do you compete with 1000’s of people who do what you do?
The main thing to know for new and established Coaches is…
People DON’T buy coaching, consulting, training, or services.
People DO buy results related to a problem or pain point they have.
Clients buy into the impact of your solution related to what they care about.
So, when somebody asks, “What do you do?”…
Don’t just give them your job title (ie. Certified Professional Coach) or the type of Coach you are (ie. Life Coach), because that answer puts you in a sea of sameness with thousands of other coaches.
Offer up the solution and transformational outcome you provide, for whom… and the measurable or tangible impact based on the problem your specific buyer has.
When you become crystal clear about what you’re selling and you convey it just as clearly, this one shift in perspective will exponentially increase your business success.
Fix your positioning, and this will help you:
✔ Eliminate tire kickers
✔ Stand out from the competition
✔ Stop competing on price
✔ Charge higher fees
✔ Specialize and differentiate your services
✔ Scale your business
✔ Be seen as an expert
… and more!
REMEMBER: People buy transformation. They pay for the value of the impact of the outcomes they get that result in a positive CHANGE to the status quo.
You are offering a solution that will transform their life or business!
MARKET TO THE PAIN POINTS AND SELL THE TRANSFORMATION.
Do your marketing message, and sales communication reflect this?
GET IN TOUCH
If you’re a female B2B Service Professional, Business Owner, Coach, Consultant or Expert, and you need clarity, direction and a plan to take your business to the next level, apply for a 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐂𝐚𝐥𝐥.
The average client who works with me gains more clarity, focus, objectivity and accountability to work smarter, not harder, so they can get noticed, get clients and get profitable.