Insight & Wisdom

for creating success.

Meet Michela

Stop Chasing Target Markets (and do this instead)

What if I told you… how you’ve been taught to create a target market profile is wrong?

I fell into the same trap, which got me nowhere in my business for years…!

Whether you’re starting a new business, launching a new product or service, or expanding into a new industry or geographical area, this is a fundamental principle you’ll want to apply to your business immediately because chasing target markets will keep you broke. 

A target market (or ideal client) is someone you want to help because you know you have a solution they need, but they might not necessarily WANT it, or realize they need it. And you’re not in the business of convincing…

Magnetizing qualified buyers gets you paid.

So, what is a Qualified Buyer? 

3 things distinguish a Qualified Buyer from a Target Market (or Ideal Client).

Your Qualified Buyer…

  1. Admits to having a problem and expresses their dissatisfaction with the status quo. They are problem-aware.
  2. Is ready and motivated to do something about their challenge and is looking for a solution.
  3. Is willing to pay and either have a budget or willing find a budget to get their problem solved. 

Get crystal clear on who your qualified buyers are and customize your marketing message and sales communication to speak to them specifically – so they can see you, hear you and buy from you. 

Trust me. Your marketing will be a breeze when you figure this one out. 

I’m here to help.

About Michela Quilici

International Business Growth Coach, Award-winning Marketing Strategist, Best-Selling Author, Speaker and Forbes Coaches Council. Known as a Business Navigator, Michela works with growth-minded business owners, service professionals and CEOs who want to ignite their businesses and accelerate growth, while building a business aligned to who they are.

She is passionate about creating roadmaps that ignite leaders to take inspired action to navigate their growth on purpose using strategy, systems and self-leadership, so they can get noticed, get clients and get profitable.