Having this passion, mission, and message, however, does not guarantee that you’ll be a huge success as a speaker or that you’ll have the impact you dream of. There are several factors that lend themselves to speaker success. First there is your emotional state, then there is your message clarity and plan to get your…
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You are not a commodity; don’t present yourself like one. And be mindful that your marketing message doesn’t come across to your target audience, as if you are pricing yourself as a commodity. I’m reminded of a question posed in one of the coaching forums that I’m a member of. It’s a question that I…
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Have you even been told to ‘sit down and shut up’? Have you ever been stifled for words? Have you ever lost trust with your partner or workplace/confidant? Chances are, you’ve lost your power; the power to express opinions, suggestions and fears — and ultimately the power to be heard. Michela Quilici, President & CEO of…
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A confused person never buys. Customers never buy because of product or service features. They buy into the outcome, benefit and transformation that those features will give them once they consume your product or utilize your service. And that, in essence, is what you are actually selling them. You are selling the perceived value of…
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There’s a secret to aligning your marketing communications, to how people buy. Some marketing and sales thought leaders hypothesize that value comes from the story behind the product or service and not the service itself. I agree. The value you provide, is ultimately what people buy from you. (And that’s what you need to sell them!) So, if this…
Read More“I am so frustrated! What is wrong with the people in this town? The networking coffee dates I’m doing are such a waste of time!” I can’t count the number of times I’ve heard this sentiment from clients and colleagues over the years. People have written blogs venting their frustration and some have vowed never…
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