Insight & Wisdom

for creating sucess.

Meet Michela

“The CEO’s job is to keep the lights on, not to count paperclips.” – These were the words of my CEO boss and mentor. In the 10 years that I worked for growth stage start-ups, I was responsible for leading marketing teams to support salespeople to drive revenue. In one particular company, we became one of…

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Cultivating relationships is at the heart and soul of everything we do in business. In business, relationships are the byproduct of an activity called networking. Networking is a business activity by which businesspeople and entrepreneurs meet to form business relationships and to recognize, create or act upon business opportunities, share information and seek potential partners…

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You’re having a consultation conversation with a prospective client, and you believe that you’ve provided them with ample information for them to make an empowered decision to step into working with you. How do you feel when the person says, “Let me think about it…” or “I can’t afford it…” Something hasn’t landed with what…

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I met up with my friend and colleague Pauline recently. What I love about her the most is her sweet, no-nonsense demeanor and her tell-it-like-it-is dry humor delivered with such authenticity it’s inspiring. (I told her she was my beacon of truth and authenticity and she said I was a sweetie pie. That’s the kind…

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Building credibility in business is one of the most important stages of business development. Truth be told, you cannot reach profitability in your business without first creating visibility to educate your target market so that they know you exist, and then using tools to foster credibility with that market. Raising your credibility factor involves showcasing…

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