Insight & Wisdom

for creating sucess.

Meet Michela

What is Marketing anyway, isn’t it just a fancy word for sales? Well, not exactly.

Let’s start with a definition.

Marketing has been defined in many ways. In school textbooks, we learned about the traditional marketing mix consisting of the 4 P’s: Product, Price, Place and Promotion. Getting your Product Promoted in the right Place for the right Price. Which is a fine, but aren’t we missing some key success drivers?

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