Do you ever feel like you’re doing all the right things when it comes to marketing, but it’s still not producing the results you were expecting? Maybe you keep changing your message with the hope that something different might stick with your audience…this time? Or maybe you have clients coming in, but just not enough…
Read MoreMany small businesses forget the importance of marketing to grow their business, and marketing soon becomes an afterthought. Or the thought of marketing brings about such a feeling of overwhelm for some business owners, by just how much work there seems to be in marketing a business or the number of marketing choices available. Strategic…
Read MoreStand up, stand out, and become a client attraction magnet. How? Focus on a hyper niche market. I know you’ve heard this before, but are you doing it? This is what happens when you don’t have a solid niche market. Any of this sound familiar? too few client referrals low confidence inability to communicate your…
Read MoreTo truly engage customers for whom traditional advertising (push marketing) is increasingly irrelevant, companies must engage with customers in a new way. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era…
Read MoreStrategic Planning: Purpose and Objectives Strategic planning is a critical component of good management and governance and it contributes to an organization’s stability and growth. A company’s strategic plan acts as a blueprint to guide its activities or direction and to provide a basis for setting priorities, allocating resources, monitoring progress and assessing results and…
Read More