A confused person never buys. Customers never buy because of product or service features. They buy into the outcome, benefit and transformation that those features will give them once they consume your product or utilize your service. And that, in essence, is what you are actually selling them. You are selling the perceived value of…
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If you’re in business, then you’re in the business of relationships. And nobody does business with a one-night stand. Make a commitment to reconnect with your network of clients, past clients, colleagues and referral partners regularly. Continuing to build rapport and having a healthy dialogue with the people in your network breeds new opportunities and…
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First thing’s first. Focus. One turn at a time. Focus your efforts on the next most important goal. Accomplish things efficiently and effectively by doing them one at a time. Instead of splitting your energy outward, steer your horsepower in one direction. This is the secret to establishing traction – sparking movement – and maintaining…
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I received some feedback from one of my business owner clients. She said that I’m “guiding her through a marketing plan that is changing the way she thinks and approaches her business.” This is important because ‘Entrepreneurship is a mindset.’ I’d guess that you are an established and results-focused service professional, business owner or Entrepreneur growing your…
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From time to time, some of my business owner coaching clients talk about how they feel like they are ‘spinning out’. Maybe you can relate to this. Do you ever experience a feeling of worry, nervousness, or unease? Feeling like there’s too much to do and even just thinking about it feels like you’re caught…
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When it comes to business growth, you have to go slow in order to go fast. This is a good reminder to perform activities with a proper balance of urgency and diligence. When we start to move too fast, we often do not see what we need to see. Like most people I know, I…
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