If you’re in business, then you’re in the business of relationships. And nobody does business with a one-night stand.
Make a commitment to reconnect with your network of clients, past clients, colleagues and referral partners regularly. Continuing to build rapport and having a healthy dialogue with the people in your network breeds new opportunities and a different perspective.
Psychologists agree that consumers go through six levels of an emotional buying process before they become customers and raving fans. In addition to finding ways to create visibility and credibility in front of new potential clients, you will also want to create a keep in touch strategy to stay connected to your network. They may not buy from you today, but they may buy from you a year from now, or they may refer you to somebody who needs your services today.
Staying top of mind keeps you tip of tongue.
And don’t forget about past clients too – it’s not always about gaining more new clients, it’s also about reconnecting with the people who already know, love and trust you and to continue to service them at a higher level.
Did you know it costs you five times as much to attract a new client then it does to keep an existing one?
Think about it.
Then start nurturing and reconnecting.
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