Are you comparing yourself to your competitors and getting discouraged about your own business? A client of mine recently told me that one of the challenges preventing her from moving forward in her business is self-comparison to everyone else in her industry and as a result, her sluggish motivation. I thought to myself, “been there,…
Read MoreStand up, stand out, and become a client attraction magnet. How? Focus on a hyper niche market. I know you’ve heard this before, but are you doing it? This is what happens when you don’t have a solid niche market. Any of this sound familiar? too few client referrals low confidence inability to communicate your…
Read MoreBefore I started blogging regularly, I used to get writer’s block every time I sat down to write a post. Asking myself the same question each time, “What should I write about?” It was really painful because I couldn’t come up with any ideas on the fly. I became frustrated, de-motivated and quite honestly –…
Read MoreHow to attract more of the clients you want to work with and less of the people you don’t? When you first start out as an entrepreneur, you are enthusiastic and energetic. You are eager and ready to leap into the world of marketing yourself and your services to anyone and everyone who will listen….
Read MoreAccording to an article written by brand catalyst Isabelle Mercier Turcotte of Leapzone Strategies, branding is when you take a good, honest look under the hood of your business and get crystal clear about: Who you are and what makes you different. What problems you solve. How is your service or product making life better?…
Read MoreTo truly engage customers for whom traditional advertising (push marketing) is increasingly irrelevant, companies must engage with customers in a new way. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era…
Read More