By: Mark Hamilton, Interim CEO The world of the web is changing and the days of users being happy with text driven web sites is coming to an end. To get a visitor’s attention and to get your message across, forward thinking companies are using online video and the rest of us will be following…Read More
The Wall Street Journal recently announced, the king of Daily Deal websites Groupon hit $760 Million in revenue in 2010, up from $33 Million in 2009, and a mere three years after inception. CEO Andrew Mason hopes to achieve ‘billions in revenue’ in 2011 – I’m sure he would! I’ve been keeping an eye on…Read More
What is Marketing anyway, isn’t it just a fancy word for sales? Well, not exactly.
Let’s start with a definition.
Marketing has been defined in many ways. In school textbooks, we learned about the traditional marketing mix consisting of the 4 P’s: Product, Price, Place and Promotion. Getting your Product Promoted in the right Place for the right Price. Which is a fine, but aren’t we missing some key success drivers?Read More