One of the biggest marketing trends this year is content marketing; future predictions from marketing pundits place content marketing on the trend watch list for 2013 as well. I don’t think it’s as much of a trend as it is one of many examples of the paradigm shift in the way we market. A shift…
Read MoreThis post was provided by our friends at Out-Smarts Marketing Incorporated; a full service Internet marketing company with a strong focus on Social Media Marketing. Thank you to Out-Smarts for the great tips! At Out-Smarts we like to k.i.s.s – now don’t go getting any ideas, we mean keep it simple, stup!d. We like to simplify the internet and social media for…
Read More1. Not having a clear understanding of the value you provide Knowing what business are you actually in is essential. (Hint: you are not in the business of selling your product or service.) Example: If you are a financial planner, you are NOT in the financial planning business. You are in the people business. Once…
Read MoreWhat is it about the human psyche that makes us want something we can’t or don’t have? You may recall yourself as a young child wanting a toy that a playmate had, or you may see it in your own toddler who needs to have what you are holding, and you might even reflect on…
Read MoreStrategic Planning: Purpose and Objectives Strategic planning is a critical component of good management and governance and it contributes to an organization’s stability and growth. A company’s strategic plan acts as a blueprint to guide its activities or direction and to provide a basis for setting priorities, allocating resources, monitoring progress and assessing results and…
Read MoreEyes and ears versus hearts and minds. It was this statement made by Lawrie Ferguson, chief marketing officer, Coast Capital Savings, at a recent Business in Vancouver marketing panel that inspired me to write this blog post. When I heard it, I thought, “yes! That’s exactly it! This is the definition of traditional versus social…
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