One of the biggest challenges I have had my entire life is not being seen for who I really am. And worse yet, being misunderstood. Have you ever felt like you are crystal clear about who you are, what you offer and who you want to serve, but somehow there is a disconnect between what…
Read MoreThe playwright, William Shakespeare, once said, “All the World’s a Stage.” That is certainly true for women in business and Entrepreneurs. Every day we are on stage – and that stage can be a meeting, an interaction with a client, phone call, email, or networking event. A stage can also be an introduction, a speech,…
Read MoreGuest post provided by: Andrea Shillington, Brands for the People If you’re a visionary entrepreneur who wants to make a positive difference then I invite you to consider that you’re more than an Entrepreneur–you’re a marketer. Even if this doesn’t feel natural to you, right away, I ask you to try this mindset on so…
Read MoreWe all have a unique personal story that influences who we are and motivates us to do the work we do. Let’s take some time, right now, to recall why you are in your chosen business in the first place… whether you are a therapist, coach, consultant, or healer. (pause for reflection) I believe that…
Read MoreAccording to an article written by brand catalyst Isabelle Mercier Turcotte of Leapzone Strategies, branding is when you take a good, honest look under the hood of your business and get crystal clear about: Who you are and what makes you different. What problems you solve. How is your service or product making life better?…
Read MoreAs a business, what makes you valuable to your customer? If you can’t answer this question succinctly, then you won’t be able to communicate your value to your customer in such a way that engages them to enter into a buying relationship with you. How does a company differentiate itself enough to compete with hundreds…
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