One of the most important things about starting or building a business is being memorable in a positive way. Why would someone want to do business with you? The saying is that you only get one chance to make a first impression-it’s not just what you wear, it’s also about how your business presents itself….
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Ever wonder about the secret to becoming an iconic brand? Curious about how, for example, Ralph Lauren began as a colorful-tie salesman, and ultimately became… …“the most famous one-man brand on the planet” …“the fashion world’s reigning superpower” …“a dream-maker who has netted billions[?]” [1] There are many aspects of the secret, but you might be surprised to learn…
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Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning – because if your positioning is out of alignment, you’re missing countless opportunities for, both, paying customers and, in essence,…
Read MoreEach time we step into every communications situation it is an opportunity to inspire, influence and motivate others. Whether you are networking, delivering a presentation or workshop, in sales conversations or written proposals, on phone calls, email exchanges, or casual conversations. Every day we are on a stage delivering a message. That stage can also…
Read MoreI met up with my friend and colleague Pauline recently. What I love about her the most is her sweet, no-nonsense demeanor and her tell-it-like-it-is dry humor delivered with such authenticity it’s inspiring. (I told her she was my beacon of truth and authenticity and she said I was a sweetie pie. That’s the kind…
Read MoreI still remember how I felt when I hung up the phone that day. I felt as thought I had been broken open and I felt a rush of infinite possibilities about what was offered to me. I was honoured for having being approached and overcome with self-doubt, which was slowly creeping into my head,…
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