Robyn, like many passionate entrepreneurs has a high-quality service offering, but for some reason, just can’t close the sale. She has random sales once in a while, and she gets lots of hugs but no credit cards. Frustrated with her slow progress, Robyn turned to me for help thinking that she must really have a…
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Let’s talk about spring. Spring is the season of activity and opportunity that follows the turbulence of winter. However, the mere arrival of spring is no sign that things are going to look good in the autumn. “Spring Is the Season of Opportunity—Don’t Waste It.” ~ Jim Rohn You must do something with the spring. Take advantage…
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Over the past few months alone, I’ve worked with five different business owners to help them develop their service offering, and market a new program. This includes naming the program, writing the program description, developing the program details for how it works and what’s included, crafting the pricing model & marketing message, and developing ways…
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A business without marketing is no business at all. You won’t have cash flow if you’re not creating visibility and credibility for your product or service. There are two criteria that all successful business owners use to find the right customer. Learning how to reach and market to your customer is the key to gaining…
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Developing relationships with strategic alliances (referral or joint venture partners) is a great way for you to leverage your marketing message and amplify your sales efforts. Most business owners I talk to in my private business coaching practice don’t know how to go about finding good partners, so I’ve created a checklist for developing a…
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I can definitely relate to the life of the business owner, and the inevitable ebb and flow of Entrepreneurial life. There are many hurdles and unforeseen obstacles that need to be dealt with when you launch and grow a business, and as a business owner you rarely get into business knowing what the hardest parts…
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