4 Undeniable Reasons Why Your Marketing Plan Isn’t Working
If your marketing plan isn’t working, there are four undeniable reasons for this (plus one bonus reason!) The marketing plan for most service professionals I talk to typically falls into one of these three categories: A Hope and a Prayer. Waiting and hoping that your...
The CEO’s Job Is…
"The CEO's job is to keep the lights on, not to count paperclips." - These were the words of my CEO boss and mentor. In the 10 years that I worked for growth stage start-ups, I was responsible for leading marketing teams to support salespeople to drive revenue. In one...
5 Secrets You Need to Know, to Take Back Control of Your Business
Erika and her mom started a cleaning business, and like many entrepreneurs, they had an optimistic and excited outlook for the future. After a decade of working extremely hard, wearing all the hats and being exhausted and underpaid, they were almost ready to close...
Convert Your Fans Into Your Customers By Adding Value
Convert your fans into your customers by adding value to what you do. Added value is an important business tactic that can be used by businesses to attract and retain clients, increase your brand awareness and differentiate your business from the competition. Here are...
How to Master the Art of Networking and Fill Your Client Roster, Like a Pro
Cultivating relationships is at the heart and soul of everything we do in business. In business, relationships are the byproduct of an activity called networking. Networking is a business activity by which businesspeople and entrepreneurs meet to form business...
Uncover Your Hidden Revenue Channels. This Is How.
Is it time to uncover your hidden revenue channels? One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often...
A Confused Person Never Buys
A confused person never buys. Customers never buy because of product or service features. They buy into the outcome, benefit and transformation that those features will give them once they consume your product or utilize your service. And that, in essence, is what you...
The Paths to Cash That Most Entrepreneurs Overlook
One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often overlook the most obvious revenue channels that are...
Nobody Does Business With A One-Night Stand. It’s All About Relationships.
If you’re in business, then you're in the business of relationships. And nobody does business with a one-night stand. Make a commitment to reconnect with your network of clients, past clients, colleagues and referral partners regularly. Continuing to build rapport and...
The Secret to Aligning Your Marketing, to How People Buy
There's a secret to aligning your marketing communications, to how people buy. Some marketing and sales thought leaders hypothesize that value comes from the story behind the product or service and not the service itself. I agree. The value you provide, is...