A confused person never buys. Customers never buy because of product or service features. They buy into the outcome, benefit and transformation that those features will give them once they consume your product or utilize your service. And that, in essence, is what you are actually selling them. You are selling the perceived value of…
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One of the common mistakes entrepreneurs and business owners make is to chase the hottest trends, rather than follow the tried and true paths to cash. There is so much focus on the ‘shiny and new’ that people often overlook the most obvious revenue channels that are right in front of them. Some of the…
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If you’re in business, then you’re in the business of relationships. And nobody does business with a one-night stand. Make a commitment to reconnect with your network of clients, past clients, colleagues and referral partners regularly. Continuing to build rapport and having a healthy dialogue with the people in your network breeds new opportunities and…
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There’s a secret to aligning your marketing communications, to how people buy. Some marketing and sales thought leaders hypothesize that value comes from the story behind the product or service and not the service itself. I agree. The value you provide, is ultimately what people buy from you. (And that’s what you need to sell them!) So, if this…
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First thing’s first. Focus. One turn at a time. Focus your efforts on the next most important goal. Accomplish things efficiently and effectively by doing them one at a time. Instead of splitting your energy outward, steer your horsepower in one direction. This is the secret to establishing traction – sparking movement – and maintaining…
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