Canada’s 50 Best Managed Companies awards were published in Business in Vancouver. Hundreds of private companies across Canada compete for this designation, which evaluates their management skills and practices. While financial performance plays an obvious part in the benchmark for success, I’m interested in evaluating these companies from a marketing perspective by digging into the…
Read MoreClear Brand Messaging Makes Good Business Sense
Mar 26, 2011
Last week WE Vancouver published an article (by Andrew Morrison) in the Eat & Drink section deconstructing the demise of two high-end Vancouver restaurants. International celebrity chef Daniel Boulud’s restaurants DB Bistro and Lumiere will be closing. The article does a fascinating job of discounting all of the typical and possible reasons for which these…
Read MoreRobin Fisher Roffer’s Brand Evolution
Feb 8, 2011
I recently discovered the motivating and inspirational work of Robin Fisher Roffer; author, speaker, brand strategist and CEO of Big Fish Marketing. Robin has provided the rocket fuel that has ignited the launch pad of dozens of brands all over the world. Presiding over a brand marketing firm and interactive agency, she develops brand building marketing…
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