Insight & Wisdom

for creating success.

Meet Michela

Robin Fisher Roffer’s Brand Evolution

I recently discovered the motivating and inspirational work of Robin Fisher Roffer; author, speaker, brand strategist and CEO of Big Fish Marketing. Robin has provided the rocket fuel that has ignited the launch pad of dozens of brands all over the world. Presiding over a brand marketing firm and interactive agency, she develops brand building marketing plans and promotional campaigns for top media companies. A generous and charismatic leader, Roffer’s dynamic spark has unearthed the soul of some of the world’s most beloved brands and in turn defined a who’s who of successful ventures.

She’s written two books, Fearless Fish Out of Water and Make a Name for Yourself, that teach readers how to leverage their unique traits and transform them into a richly rewarding career. Share them with your management team, salespeople, and any employee who needs to build strong emotional connections with others, both inside and outside your company.

Robin believes that successful brands do a ton of work to stay connected and relevant to their audience and she has identified ‘seven sparks’ that keep a mature brand alive and kicking:

  1. Focus on what’s real and relevant
  2. Create and test-pilot your ideas
  3. Extend your sphere of influence
  4. Practice authentic leadership
  5. Motivate with heart and soul
  6. Add meaning to the money equation
  7. Plug in and stay fresh

Read full article.

About Michela Quilici

International Business Growth Coach, Award-winning Marketing Strategist, Best-Selling Author, Speaker and Forbes Coaches Council. Known as a Business Navigator, Michela works with growth-minded business owners, service professionals and CEOs who want to ignite their businesses and accelerate growth, while building a business aligned to who they are.

She is passionate about creating roadmaps that ignite leaders to take inspired action to navigate their growth on purpose using strategy, systems and self-leadership, so they can get noticed, get clients and get profitable.