I recently discovered the motivating and inspirational work of Robin Fisher Roffer; author, speaker, brand strategist and CEO of Big Fish Marketing. Robin has provided the rocket fuel that has ignited the launch pad of dozens of brands all over the world. Presiding over a brand marketing firm and interactive agency, she develops brand building marketing plans and promotional campaigns for top media companies. A generous and charismatic leader, Roffer’s dynamic spark has unearthed the soul of some of the world’s most beloved brands and in turn defined a who’s who of successful ventures.
She’s written two books, Fearless Fish Out of Water and Make a Name for Yourself, that teach readers how to leverage their unique traits and transform them into a richly rewarding career. Share them with your management team, salespeople, and any employee who needs to build strong emotional connections with others, both inside and outside your company.
Robin believes that successful brands do a ton of work to stay connected and relevant to their audience and she has identified ‘seven sparks’ that keep a mature brand alive and kicking:
- Focus on what’s real and relevant
- Create and test-pilot your ideas
- Extend your sphere of influence
- Practice authentic leadership
- Motivate with heart and soul
- Add meaning to the money equation
- Plug in and stay fresh