Convert your fans into your customers by adding value to what you do. Added value is an important business tactic that can be used by businesses to attract and retain clients, increase your brand awareness and differentiate your business from the competition. Here are three ways you can be adding value to what you do:…
Read MoreIf you want to get paid what you’re worth and leverage your time, stop trading your time for money. The billable hour legacy is a salary-based equation. Within this flawed system, the amount that a professional is paid does not have a direct correlation to the quality or value of the services they provide. As…
Read MoreAre you comparing yourself to your competitors and getting discouraged about your own business? A client of mine recently told me that one of the challenges preventing her from moving forward in her business is self-comparison to everyone else in her industry and as a result, her sluggish motivation. I thought to myself, “been there,…
Read MoreAccording to an article written by brand catalyst Isabelle Mercier Turcotte of Leapzone Strategies, branding is when you take a good, honest look under the hood of your business and get crystal clear about: Who you are and what makes you different. What problems you solve. How is your service or product making life better?…
Read MoreAs a business, what makes you valuable to your customer? If you can’t answer this question succinctly, then you won’t be able to communicate your value to your customer in such a way that engages them to enter into a buying relationship with you. How does a company differentiate itself enough to compete with hundreds…
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