Sales is a science that has been studied and well defined (by people much smarter than me!) In this post, I share 7 simple steps to convert prospects into clients. This is a blueprint for creating sales activities that have the potential to increase your conversion rates from 40% to 85%.
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A confused person never buys. Customers never buy because of product or service features. They buy into the outcome, benefit and transformation that those features will give them once they consume your product or utilize your service. And that, in essence, is what you are actually selling them. You are selling the perceived value of…
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There’s a secret to aligning your marketing communications, to how people buy. Some marketing and sales thought leaders hypothesize that value comes from the story behind the product or service and not the service itself. I agree. The value you provide, is ultimately what people buy from you. (And that’s what you need to sell them!) So, if this…
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You’re having a consultation conversation with a prospective client, and you believe that you’ve provided them with ample information for them to make an empowered decision to step into working with you. How do you feel when the person says, “Let me think about it…” or “I can’t afford it…” Something hasn’t landed with what…
Read MoreI was in a session with one of my clients recently. Amy is a business owner with 25 years deep experience and a pioneer in her field. She has a Masters Degree and sits on several Boards. This is one powerful lady! She showed up at our coaching session angry and defensive. We did our…
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