Just because you are a solo-preneur doesn’t mean you have to go at it alone. In fact, if you try to go at it alone, you are not setting yourself up for success and you’re doing yourself a huge disservice. When you open yourself up to the world with genuine curiosity, willingness to learn, and…
Read MoreMany small businesses forget the importance of marketing to grow their business, and marketing soon becomes an afterthought. Or the thought of marketing brings about such a feeling of overwhelm for some business owners, by just how much work there seems to be in marketing a business or the number of marketing choices available. Strategic…
Read MoreStand up, stand out, and become a client attraction magnet. How? Focus on a hyper niche market. I know you’ve heard this before, but are you doing it? This is what happens when you don’t have a solid niche market. Any of this sound familiar? too few client referrals low confidence inability to communicate your…
Read MoreHow to attract more of the clients you want to work with and less of the people you don’t? When you first start out as an entrepreneur, you are enthusiastic and energetic. You are eager and ready to leap into the world of marketing yourself and your services to anyone and everyone who will listen….
Read More“Help, I’m stuck!” I hear this often from business owners I come into contact with. Businesses can sometimes grow despite themselves, with a great deal of sweat equity invested by the business owner, lots of DIY marketing, word-of-mouth sales growth, customer acquisition via referrals, etc. The challenge is that after a certain amount of time…
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