There are a hundred and one tools and techniques that are used in marketing and business development. Some work better than others, but most, if not all, forget the fundamentals. Before a market will buy from you they must: 1. Know you 2. Trust you 3. Like you These are the fundamental steps of building…
Read MoreI was inspired to write this post after reading an article about John Mackey, co-founder and co-CEO of Whole Foods Market, in which he talks about conscious leadership, the role of leaders in organizations and the emerging paradigm of conscious capitalism. I saw him speak at The Art of Leadership Conference on the same topic…
Read MoreI had the privilege of attending a powerful day of connection, inspiration and womanly wisdom at a recent eWomenNetwork Success Summit in Vancouver. Sandra Yancey, founder and CEO of the network is the woman at the helm of this now multiple 7-figure organization; an organization that Sandra built on blood, sweat and tears – quite…
Read MoreJust because you are a solo-preneur doesn’t mean you have to go at it alone. In fact, if you try to go at it alone, you are not setting yourself up for success and you’re doing yourself a huge disservice. When you open yourself up to the world with genuine curiosity, willingness to learn, and…
Read MoreMany small businesses forget the importance of marketing to grow their business, and marketing soon becomes an afterthought. Or the thought of marketing brings about such a feeling of overwhelm for some business owners, by just how much work there seems to be in marketing a business or the number of marketing choices available. Strategic…
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