- Do you believe you are doing a lot of marketing, but the results you’re getting are not what you expected them to be?
- Are you confused about why your revenues aren’t higher, more consistent, or more predictable than they are?
Most people who go into business are the biggest visionary and the biggest self-saboteur. They see the big picture, yet they do things to sabotage their advancement. When it comes to marketing, most entrepreneurs aren’t sure what to do, so they do a little bit of everything and find out that very little works well.
I’ll use a fitness example. You decide that you are going to work each muscle in your body once a week. Monday you work right triceps, Tuesday left calf, Wednesday right shoulder, Thursday left forearm and so on. After about a month, you will have spent a day on each muscle. Surprisingly, you are not getting stronger even though you are working hard every day. Now think about working chest, shoulders, and triceps on Monday/Wednesday/ Friday and back, legs, and biceps on Tuesdays/Thursdays/Saturdays. You are only focusing on a couple of areas, but three times a week instead of one time a month. What do you think the difference would be in muscle and strength development? The same is true for business. You need to use a specific set of tools, in a particular way and use them religiously on an ongoing basis in order to see massive, and predictable results.
In order to have success you need to plan for success. I want to share with you some of the tools that I teach my clients and hold them accountable to, in order to help them quickly and successfully build a 6-figure business.
There are 6 things that you need to put in place to create consistent and predictable income every month:
- You can’t hit what you don’t aim for. Break down your targeted revenues by year, month and week.
- Establish your profit model. Your profit model is a tool used to track revenues, targets, and forecast what amount of sales & marketing efforts need to be in process to meet your financial goals.
- Understand what each client is worth. Knowing this will help you understand how many clients you need to bring in every month to hit your goals and what your marketing budget should be.
- Establish your sales process. Understand the steps you will proactively take to identify prospects, nurture prospects and close business, and what you will do at each stage to facilitate the buying process.
- Use a sales funnel. Your funnel is a simple and concise tool used to manage how you are moving prospective business through your sales system – from prospect to client.
- Know your marketing and business development activities. Track and measure monthly if your activities are generating revenue. Which activity is working and how well, which isn’t working and why not.
Using these tools consistently will bring predictability into your business. No more waiting around for passive leads to materialize, no more not knowing when the business will be coming in, no more feast or famine cycle of revenue.
I can appreciate that this can seem overwhelming, especially if you try and do this all on your own. It would be like working out at the gym without a trainer, and not knowing how to best reach your fitness goals. Building a business is a marathon, not a sprint. It requires you to sit down every week and plan what you are going to do to build your business, put systems and processes in place to measure and manage results, and analyze what’s working, what’s not working and why.
If you’re ready to get serious about building the business you’ve always dreamed of and no longer willing to tolerate slow or no business growth, I encourage you to reach out for support. I’m your business co-pilot, and I’m here to show you the roadmap to building a sustainable 6-figure business, and keep you accountable to reaching your goals and realizing your business vision.
Book your 45-minute session with me to discuss some of these strategies and how to implement them in your business.