Customer acquisition can be expensive for a new business. It’s important to have loyal, repeat customers, but it can be difficult to find them without spending a large part of your budget. When you’re first starting out, though, doing this could break your bottom line. Fortunately, there are strategies you can implement to reduce the…
Read More
A high percentage of people who opt to run their own business find themselves working longer hours for less money than the job they worked so hard to escape from. That’s not all bad news, though, because they at least have the freedom that they craved. They don’t have to answer to anyone. But It…
Read More
A business without marketing is no business at all. You won’t have cash flow if you’re not creating visibility and credibility for your product or service. There are two criteria that all successful business owners use to find the right customer. Learning how to reach and market to your customer is the key to gaining…
Read More
Developing relationships with strategic alliances (referral or joint venture partners) is a great way for you to leverage your marketing message and amplify your sales efforts. Most business owners I talk to in my private business coaching practice don’t know how to go about finding good partners, so I’ve created a checklist for developing a…
Read More
Erika and her mom started a cleaning business, and like many entrepreneurs, they had an optimistic and excited outlook for the future. After a decade of working extremely hard, wearing all the hats and being exhausted and underpaid, they were almost ready to close their 6-figure business for good. Erika decided to get help, and…
Read More