I launched my coaching and consulting business 13 years ago after leaving a successful career as a marketing leader inside growth-stage start-ups. When I initially hung my shingle, I didn’t know what I was doing from a business-building perspective. I can say that now, but back then, I was stubborn, proud, and thought I could…
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If you’re not making a profit in the first three years in business, technically, your business is a hobby. There would be nothing wrong with that if you designed it that way. But, maybe you don’t want a hobby business; you are a change maker driven by making more impact. It’s one thing to start…
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Customer acquisition can be expensive for a new business. It’s important to have loyal, repeat customers, but it can be difficult to find them without spending a large part of your budget. When you’re first starting out, though, doing this could break your bottom line. Fortunately, there are strategies you can implement to reduce the…
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A high percentage of people who opt to run their own business find themselves working longer hours for less money than the job they worked so hard to escape from. That’s not all bad news, though, because they at least have the freedom that they craved. They don’t have to answer to anyone. But It…
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A business without marketing is no business at all. You won’t have cash flow if you’re not creating visibility and credibility for your product or service. There are two criteria that all successful business owners use to find the right customer. Learning how to reach and market to your customer is the key to gaining…
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