I was approached by a group of investors to provide marketing consulting services for their new job site venture. They have plans to develop an online portal in which job seekers and employers connect for mutual benefit, targeting a niche industry in a limitless marketplace. The website intends on generating revenue by charging employers an…
Read MoreWhatever you want to call them, whether advocates, influencers, ambassadors or evangelists, they all share common qualities that are priceless to your business. Ambassadors are emotionally engaged with your company’s brand promise – the value you promise to deliver to your customer – it is in the very fabric of their personalities to want to…
Read MorePlanning and pulling off a results-focused marketing campaign takes time, effort, and money. To have the best chance of launching a project on time, on budget and on target requires a structured approach to planning and project management. Most importantly, it requires strategic clarity at the beginning of the project, which sets the roadmap to…
Read MoreCanada’s 50 Best Managed Companies awards were published in Business in Vancouver. Hundreds of private companies across Canada compete for this designation, which evaluates their management skills and practices. While financial performance plays an obvious part in the benchmark for success, I’m interested in evaluating these companies from a marketing perspective by digging into the…
Read MoreBy: Mark Hamilton, Interim CEO The world of the web is changing and the days of users being happy with text driven web sites is coming to an end. To get a visitor’s attention and to get your message across, forward thinking companies are using online video and the rest of us will be following…
Read MoreThe Wall Street Journal recently announced, the king of Daily Deal websites Groupon hit $760 Million in revenue in 2010, up from $33 Million in 2009, and a mere three years after inception. CEO Andrew Mason hopes to achieve ‘billions in revenue’ in 2011 – I’m sure he would! I’ve been keeping an eye on…
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