Whether your company is brand new or well-established, you’ll always need to implement strategies for brand awareness and attracting new audiences. To increase your reach and widen your audience among potential customers who haven’t heard of your company yet, you’ll want to focus on using the most effective resources at your disposal. What is the…
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Today, there are many ways to target new clients, from leads services to social networks. If your business is struggling to find customers, don’t fret—you have plenty of options. Willing to experiment with the latest tactics? Forbes Coaches Council has a few recommendations for you. Read these unique, modern ways to find customers, and try…
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Whether or not we admit it, everyone has unconscious biases. When unacknowledged, bias can limit your potential to truly connect with others or damage connections you’ve already made. All professionals — but professional coaches especially — can suffer from diminished job performance because of personal biases. But with effort, it’s possible to become aware of…
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Crises are always looming on the horizon. Whether it’s because of a global economic downturn or something even more disastrous, coaches need to be able to adapt how they communicate with their clients to offer these business owners support. During a crisis, especially, the need for a coach to be inventive in their engagement or…
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Looking to pivot your business? There’s more than one reason why a business owner would want to pivot their business. Perhaps it’s not performing as well as hoped, or a new inspiration has struck. Or maybe an economic crisis has forced a re-evaluation of the business model. Whatever the impetus may be, pivoting a company…
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When you experience a business setback in your career, don’t dwell on what went wrong and how you could have done things differently. Maintaining a positive mindset is crucial to making a comeback. When you feel yourself slipping into a negative outlook, it’s important to have a go-to tactic for turning things around. Here are…
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