I’ve been thinking about the concept of inspirational stories and pondering questions like: What makes something more, or less, inspiring than something else? Why are people inherently drawn to stories of inspiration? What do people actually mean when they utter the words, “That was so inspiring!” after hearing a talk or reading a book? I…
Read MoreGuest post provided by: Sandra Garcia, Conscious Public Relations, Inc. Do you know why you are communicating something? It’s been a year and four months since I came up with the idea of “Conscious PR.” I had gone through a very interesting personal journey in 2011 in which I was torn between the image I…
Read MoreWe all have a unique personal story that influences who we are and motivates us to do the work we do. Let’s take some time, right now, to recall why you are in your chosen business in the first place… whether you are a therapist, coach, consultant, or healer. (pause for reflection) I believe that…
Read MoreWhat you do and what you offer are two different things. Knowing there is a difference between what you do and what you offer is one thing, and understanding that difference, is an entirely different thing. (Confusing or what!) Let me explain. Understanding what business are you actually in is essential to answering the question about what you offer versus what you do. (Hint: you…
Read MoreNew York Times journalist Rob Walker hypothesized that value comes from the story behind a product, and not the product itself. If this is true, then communicating the value of your offering is not only wise but also necessary. In today’s cluttered marketplace where thousands of brands are competing for consumer dollars and consumers have…
Read MoreBy: Mark Hamilton, Interim CEO The world of the web is changing and the days of users being happy with text driven web sites is coming to an end. To get a visitor’s attention and to get your message across, forward thinking companies are using online video and the rest of us will be following…
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