To truly engage customers for whom traditional advertising (push marketing) is increasingly irrelevant, companies must engage with customers in a new way. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era…
Read MoreScenario: I’ve been in professional services for 10 years and based on my experience I am becoming faster at outputting the work I am hired to do. I charge an hourly rate; I am now getting paid less by the hour because I’m faster at getting the work done. Q: How do I set fees…
Read MoreOne of the biggest marketing trends this year is content marketing; future predictions from marketing pundits place content marketing on the trend watch list for 2013 as well. I don’t think it’s as much of a trend as it is one of many examples of the paradigm shift in the way we market. A shift…
Read MoreThis post was provided by our friends at Out-Smarts Marketing Incorporated; a full service Internet marketing company with a strong focus on Social Media Marketing. Thank you to Out-Smarts for the great tips! At Out-Smarts we like to k.i.s.s – now don’t go getting any ideas, we mean keep it simple, stup!d. We like to simplify the internet and social media for…
Read MoreBusiness in Vancouver and the Professional Women’s Network hosted the annual Leadership Lessons from Influential Women in Business. This half-day forum consisted of interactive discussions with some of BC’s most influential businesswomen. Here are my Top 9 Takeaways for Building and Increasing Your Influential Profile in business: Position yourself to be a subject matter expert – the ‘go-to’…
Read MoreHarvard Business Review published an article on Discovering Your Authentic Leadership in February 2007. At that time, the ongoing problems in business leadership underscored the need for a new kind of leader in the 21st century: the authentic leader. Anyone can learn to be authentic. To me, it’s about being real; being genuine. It means…
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