One of the biggest marketing trends this year is content marketing; future predictions from marketing pundits place content marketing on the trend watch list for 2013 as well. I don’t think it’s as much of a trend as it is one of many examples of the paradigm shift in the way we market. A shift…
Read MoreThis post was provided by our friends at Out-Smarts Marketing Incorporated; a full service Internet marketing company with a strong focus on Social Media Marketing. Thank you to Out-Smarts for the great tips! At Out-Smarts we like to k.i.s.s – now don’t go getting any ideas, we mean keep it simple, stup!d. We like to simplify the internet and social media for…
Read MoreBusiness in Vancouver and the Professional Women’s Network hosted the annual Leadership Lessons from Influential Women in Business. This half-day forum consisted of interactive discussions with some of BC’s most influential businesswomen. Here are my Top 9 Takeaways for Building and Increasing Your Influential Profile in business: Position yourself to be a subject matter expert – the ‘go-to’…
Read MoreHarvard Business Review published an article on Discovering Your Authentic Leadership in February 2007. At that time, the ongoing problems in business leadership underscored the need for a new kind of leader in the 21st century: the authentic leader. Anyone can learn to be authentic. To me, it’s about being real; being genuine. It means…
Read MoreI saw this statistic posted on the Small Business BC facebook page and it really got my attention. The first question I asked myself is WHY? Why would the majority of small business owners not take any business advice? Our business depends on us, the business owner. Being an entrepreneur is hard! But it’s not rocket science. Others…
Read More1. Not having a clear understanding of the value you provide Knowing what business are you actually in is essential. (Hint: you are not in the business of selling your product or service.) Example: If you are a financial planner, you are NOT in the financial planning business. You are in the people business. Once…
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