There’s a secret to aligning your marketing communications, to how people buy. Some marketing and sales thought leaders hypothesize that value comes from the story behind the product or service and not the service itself. I agree. The value you provide, is ultimately what people buy from you. (And that’s what you need to sell them!) So, if this…
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First thing’s first. Focus. One turn at a time. Focus your efforts on the next most important goal. Accomplish things efficiently and effectively by doing them one at a time. Instead of splitting your energy outward, steer your horsepower in one direction. This is the secret to establishing traction – sparking movement – and maintaining…
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It’s easy to get distracted during the holidays and tell yourself you’ll start with a clean slate when the New Year rolls around. But here’s the problem. The close of the holiday season can sometimes lead to the “January blues,” leaving business owners feeling drained and unmotivated. The New Year is typically the time people…
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Getting your business off to a good start in a new year requires focused planning, strategic thinking and dedicated execution. What you do now, sets the stage for the entire rest of the year. Set your business up for success in 2019 with these 8 business planning tips. Hoping that your business will be better…
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As the year quickly comes to an end we experience the winter solstice: the shortest day of the year in the Northern Hemisphere. This is a slow, dark, internal time in our seasonal cycle, yet it’s one of the busiest times of the year during the holidays. For some, this month marks the end of the…
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Various researchers over the years have developed models for examining businesses. There appear to be eight factors that influence business growth, and determine ultimate success or failure. Anyone who has studied the ecosystem of a business can attest that a business goes through different stages in its lifecycle. A business, much like a human being…
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