Insight & Wisdom

for creating sucess.

Meet Michela

As the year quickly comes to an end we experience the winter solstice: the shortest day of the year in the Northern Hemisphere. This is a slow, dark, internal time in our seasonal cycle, yet it’s one of the busiest times of the year during the holidays. For some, this month marks the end of the…

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Successful business owners grow with less struggle by using four keys to unlocking business growth. What do they know that you need to know? A business, much like a human being goes through a lifecycle of birth, growth, maturity and decline. Each stage of the business lifecycle has its own set of unique challenges and…

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Ever wonder about the secret to becoming an iconic brand? Curious about how, for example, Ralph Lauren began as a colorful-tie salesman, and ultimately became… …“the most famous one-man brand on the planet” …“the fashion world’s reigning superpower” …“a dream-maker who has netted billions[?]” [1] There are many aspects of the secret, but you might be surprised to learn…

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Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning – because if your positioning is out of alignment, you’re missing countless opportunities for, both, paying customers and, in essence,…

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