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12 Critical Elements To Get Right When Fine-Tuning A Business Statement
While it’s a challenge to summarize an entire business in a single statement, your company’s vision, mission and purpose need to be clearly and succinctly defined before it can be shared with your audience of customers, prospects, employees and other stakeholders. ...
How Business Owners Beat the Post-Holiday Blues
The close of the holiday season can sometimes lead to the January blues, leaving business owners feeling drained and unmotivated. “I’m exhausted” are the words I’ve been hearing from business owners with alarming regularity this month. The December push to hit...
Honor the Season of Slowing Down (from an overachiever’s perspective)
Like many high-achieving women entrepreneurs, I have struggled (and still sometimes do!) with taking too much on, doing too many things, moving too fast, and over-committing! Our search for external validation to prove our worth (to ourselves) has been guided by...
14 Ways To Develop A Stronger Leadership Presence
Good leadership is crucial for any business. There’s a big difference between being just a boss and being a leader. While a boss simply tells people what to do and how to do it, a true leader guides and motivates their team to achieve goals while developing their...
Share Your Story for More Income and Impact
It's too easy to be swept along by life's circumstances and to become reactionary rather than intentional. It feels safer to stay in our comfort zone and hide our authentic selves, rather than take steps toward our big vision. It takes courage and determination to be...
15 Creative Ways To Boost Revenue During a Recession
Numerous stats show that customer retention is a key component of a business's growth strategy. Especially during these turbulent economic times. Companies spend a lot on keeping customers coming back for more. However, a lot of companies don't see their existing...
Unlock the Science of Buyology to Increase Influence and Conversion
Have you ever tried communicating with multiple people to find your message lost in translation? People are a mixed bag of tendencies, preferences, experiences and judgments about others. We all have a unique blend of learning and communication styles, behavioural...
4 Business Tips to Maximize Fourth Quarter
As we move into fourth quarter and an unpredictable economic future, what are your priorities for the remaining months of the year, and how are you setting yourself up for a strong 2023? Here are four business tips to maximize fourth quarter and thrive during these...
5 KPIs That Drive Business Growth
Harvard Business School reported that “in a survey of more than 1,000 senior executives conducted by PwC, highly data-driven organizations are three times more likely to report significant improvements in decision-making compared to those who rely less on data. While...
How to Reduce the Cost of Customer Acquisition and Increase Profitability
Customer acquisition can be expensive for a new business. It’s important to have loyal, repeat customers, but it can be difficult to find them without spending a large part of your budget. When you’re first starting out, though, doing this could break your bottom...