Before a company can earn a reputation as one that consumers love to do business with, people first have to learn that it exists and recall its unique attributes. Of course, while building awareness of your brand is a necessity for growing a business, isn’t always easy to achieve. With so much competition in the…
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What’s the difference between What you do v.s. Your job title? Every month, there are 1.5 Million Google searches for Life, Business and Executive Coaches. So, how do you compete with 1000’s of people who do what you do? The main thing to know for new and established Coaches is… People DON’T buy coaching,…
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Hoping that your business will be better this year than it was last year without an action plan, is called wishful thinking; and hope is not a sound business strategy. Getting your business off to a good start in a new year requires focused planning, strategic thinking and consistent implementation. What you do now, sets…
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While it’s a challenge to summarize an entire business in a single statement, your company’s vision, mission and purpose need to be clearly and succinctly defined before it can be shared with your audience of customers, prospects, employees and other stakeholders. Writing a business statement may seem straightforward, but being transparent about what your business…
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