Insight & Wisdom

for creating sucess.

Meet Michela

Ever wonder about the secret to becoming an iconic brand? Curious about how, for example, Ralph Lauren began as a colorful-tie salesman, and ultimately became… …“the most famous one-man brand on the planet” …“the fashion world’s reigning superpower” …“a dream-maker who has netted billions[?]” [1] There are many aspects of the secret, but you might be surprised to learn…

Read More

Brand positioning, more than any other factor, determines your ability to attract qualified buyers, maintain their interest and, ultimately, land them as customers. In this article, I share my 7 steps to master brand positioning – because if your positioning is out of alignment, you’re missing countless opportunities for, both, paying customers and, in essence,…

Read More

Marketing is just as much an inner game as it is an outer one. I was interviewed by Carla Rieger on her Successful Life Podcast Show and we talk about the key self-image shifts that can improve your marketing. Click here to listen to the interview. If you want more marketing tips and a Fast…

Read More

I received some feedback from one of my business owner clients. She said that I’m “guiding her through a marketing plan that is changing the way she thinks and approaches her business.” This is important because ‘Entrepreneurship is a mindset.’ I’d guess that you are an established and results-focused service professional, business owner or Entrepreneur growing your…

Read More

You’ve been refining your craft for a while now, but your business-traction is stalled. Your wheels are spinning with endless ideas, but none grab the pavement. Your enthusiastic pursuit of self-improvement and craft-refinement bring consistent personal fulfillment, but fail to create forward momentum toward your financial and leadership goals. It feels like you work 24/7, yet…

Read More

MORE POSTS